EVERY PUZZLE HAS A SOLUTION
1AX is where you start
1AX is a boutique consulting firm specializing in digital marketing strategy for the travel and hospitality industry. We’ve helped 500+ hotels drive revenue and increase ROI by providing smart solutions for their digital marketing puzzles.
Our approach is holistic and data-driven. We use digital marketing to bring clarity and cohesion to revenue management, sales, and marketing, and we rely on data to sculpt strategies and discover what’s really driving performance.
MEET THE TEAM
Everyone at 1AX has in-house hotel industry experience, so you’ll never have to explain anything to us—we speak the language, we’re familiar with day-to-day operations, and we know how to read a STR.
We’re comfortable liaising with sales teams and general managers, and we have an extensive toolbox of creative marketing solutions to meet the unique needs of every boutique hotel.
Leigh Silkunas
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With 15+ years of experience in the hospitality industry and a natural aptitude for analytics, Leigh Silkunas is passionate about driving top-line revenue for hospitality brands. Leigh started her career in New York City as a revenue management trainee and advanced through progressively senior revenue management and digital marketing roles with Starwood, Kimpton, and Commune Hotels. She served as the first head of marketing at Sonder, where she led the innovative startup through its rebrand, launch, and beyond. She has been recognized in Hotel Management Magazine’s Thirty Under 30 list.
Leigh’s minibar picks: Peanut M&Ms and a coconut water
Takashi Yoshida
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Takashi Yoshida is a tourism and hospitality marketing expert. He began his digital marketing career at the Arizona Office of Tourism, welcoming guests to the Grand Canyon State. Since then, he’s worked on hundreds of domestic and international marketing campaigns for a wide range of hotel properties. He excels at crafting compelling narratives that highlight the unique offerings of hotels and resorts, attracting travelers from around the globe. When he's not working, Takashi is out exploring the world, gathering fresh inspiration and discovering new trends.
Takashi’s minibar picks: Mixed nuts and a Canada Dry Ginger Ale
Elena Testa
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Elena Testa is a creative problem solver who’s passionate about process and loves digging into the details. She specializes in developing innovative solutions to challenging business problems. Thanks to her strong project management and marketing background, she fearlessly tackles big-picture projects by creating customized workflows that deliver impactful results. Elena is as empathetic as she is strategic: She takes a people-first approach to her work, prioritizing understanding and fulfilling every client’s unique needs.
Elena’s minibar picks: a Twix bar and a Canada Dry Ginger Ale
Brittney Nichols
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Brittney Nichols is a seasoned marketing professional whose hospitality career first started with an internship at Walt Disney World. Before joining 1AX, Brittney worked in digital marketing for companies including Reunion Resort & Golf Club in Kissimmee, Florida, where she served as the Marketing & Communications Coordinator, crafting compelling marketing collateral and managed strategic scheduling for social media and email campaigns. Brittney brings a full suite of digital marketing skills to the table, with a special emphasis on paid search.
Brittney’s minibar picks: Sour Cream & Onion Pringles and a Coke