We are

Problem
solvers

Modern building with curved roofs, desert landscape, and mountain background at sunset.

1AX drives revenue for hospitality brands by providing intelligent, nimble solutions to common and not-so-common digital marketing puzzles.

Scenic landscape with sand dunes in the foreground, rugged mountain range with snow-capped peaks in the middle, and a sky with layered clouds in shades of pink, orange, and blue in the background.
Cityscape of New York City featuring tall buildings and the Empire State Building in the background during daytime.
Living room scene with two brown leather armchairs, a small patterned side table, and a framed ocean photograph on the wall.
A cozy living room corner with a brown leather sofa, a potted plant, throw pillows, a wooden coffee table with books and a small plant, and an abstract colorful art piece on a dark teal wall.

WHAT WE DO

We help boutique hotels reach their full potential with digital marketing strategy and consulting.

We use analytics to connect the dots between sales, marketing, and revenue management teams to create a foundation for long-term success.

Explore our services ›

Hotel Guest Room at Hotel Chalet

Who We Are

We’re a team of hands-on hospitality industry thought leaders — we’re equally comfortable advising on strategy and rolling up our sleeves to implement it. 

Get to know 1AX ›

SAGE HOSPITALITY

•

1 HOTELS

•

MAKEREADY

•

PROPER

•

SAGE HOSPITALITY • 1 HOTELS • MAKEREADY • PROPER •

SONESTA

•

MAIN STREET HOSPITALITY

•

ACE

•

AUTOCAMP

•

SONESTA • MAIN STREET HOSPITALITY • ACE • AUTOCAMP •

Work with us

Whether you need someone to quarterback a project, act as an extension of your team, or simply offer an outside point of view, 1AX is here to help. 

Contact us ›

View through a doorway with wooden trim into a bedroom with a bed that has a multicolored headboard and white bedding. To the right, there is a tall cactus plant in a concrete pot. The walls and trim are a warm tan color.
A multi-story brick building with large windows, illuminated from inside, and a sign that reads 'The Alida' on a vertical sign to the right. The building has a decorative black awning at the entrance and is lit by exterior lights, with a clear evening sky above.
Cozy living room with a large, spherical paper lantern hanging from the ceiling, a circular mirror on the wall, a fireplace with decorative items on the mantle, a window providing natural light, a wooden coffee table with candles and decor, two round ottomans with white cushions, and a black shelving unit with various bottles and objects.
Three people holding colorful cocktails with lemon slices in glasses, toasting.