CASE STUDIES
SOLUTIONS IN ACTION
STRATEGIC CONSULTING:
DIGITAL TRAINING
PTG Consulting - Hospitality
PTG recognized an opportunity to cross-train their team of revenue management experts on current and trending digital marketing concepts. The consulting group hired us to develop and lead a day-long training that gave their team a comprehensive overview of digital marketing best practices.
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360 DIGITAL MARKETING:
PRE-OPENING
The Madrona
As The Madrona was preparing to open, the hotel needed to differentiate itself from its previous iteration and make a connection with a niche audience. We created and implemented a digital marketing plan that helped The Madrona achieve a 36% website check availability rate in its first year.
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STRATEGIC CONSULTING:
PRODUCT RESEARCH
Revinate
Revinate was developing a new CRM that would allow hoteliers to improve revenue by synthesizing guest data. We conducted user research and made recommendations on product roadmap priorities, fee structure, and sales techniques that prepared Revinate to bring its platform to market.
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STRATEGIC CONSULTING:
DIGITAL MARKETING AUDIT
SH Hotels & Resorts
New leadership at SH Hotels & Resorts hired us to conduct a comprehensive audit of its properties. They were so pleased with the audit that they had us stay on to advise their digital team, guiding them through the development and testing of six websites and two mobile apps.
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STRATEGIC CONSULTING:
COMPETITIVE ANALYSIS
Tripping.com
In order to compete with a new player in the vacation rental space, Tripping.com needed to understand its business operations and tactics. We mapped HomeToGo’s strategies across all channels, enabling Tripping.com to benchmark its own efforts and determine where to focus its future growth.
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STRATEGIC CONSULTING:
CONSUMER MARKETING ROADMAP
Locale
Having recently closed its seed funding round, Locale was looking for guidance as it prepared to navigate the changes ahead. We partnered with Locale’s founder to redefine the company’s marketing practices and content strategy, increasing its long-term lead volume by 50%.
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STRATEGIC CONSULTING:
Data Visualization
Kimpton Hotels & Restaurants
With no standardized form to guide them, Kimpton managers were spending hours assembling their monthly reports. We built a streamlined, user-friendly reporting system for all of Kimpton’s hotels, transforming an hours-long process into a 15-minute task.
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