STRATEGIC CONSULTING: Data Visualization
Kimpton Hotels
& Restaurants
ABOUT
Since 1981, Kimpton Hotels & Restaurants has pioneered the concept of distinctive, design-forward hotels that offer truly unique experiences.
Today, Kimpton operates more than 60 hotels and 80 restaurants, bars, and lounges around the world. Thanks to the company’s thoughtful attention to detail, Kimpton guests enjoy meaningful, personalized experiences.
The OPPORTUNITY
The Kimpton Digital Marketing Team needed a better reporting system: with no standard report style, it took managers hours to assemble monthly reports. The team’s leadership was looking for a way to streamline its reporting so that it would be easy to generate, consistent across all properties worldwide, and actionable, surfacing key performance metrics in a digestible format that would enable teams to make strategic decisions.
The Action
1AX was hired to create a streamlined, user-friendly reporting system. We leveraged Google Data Studio to design a system that met Kimpton’s needs.
The Results
We created a front- and back-end reporting system that allows Kimpton’s digital marketing team to compile website behavior, booking patterns, campaign results, and additional information in a fraction of the time, empowering leadership to make strategic decisions based on these insights.
1
Streamlined report for over 60 hotels
10
data sources incorporated
87%
less time needed to complete the report
“I have worked with Leigh in many ways over the years. Leigh has been a critical asset to us and extension of the team.
She took a tedious, tangled and time-consuming project and turned it into a successful reporting tool while making it seamless and stress free. She is consistent in communication and adds insightful thoughts inspection and recommendations in order to execute the data report of dreams.”
Stacy Campbell
Director Tiered Commercial Services
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