STRATEGIC CONSULTING: Digital Marketing Training

PTG CONSULTING

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ABOUT

PTG Consulting – Hospitality is an award-winning partner for independent hotels, hospitality groups, and worldwide destinations.

Their team of hospitality specialists has extensive experience and deep industry knowledge of the challenges faced by independent hotels, providing a broad range of custom-tailored services such as revenue management support including revenue experts for hire and systems setup, sales representation, public relations, digital marketing, and in-house operations.

The OPPORTUNITY

PTG Consulting - Hospitality recognized an opportunity to cross train their team of revenue management experts on current and trending digital marketing concepts, enabling them to help their clients develop complementary revenue and digital marketing strategies and opening up new prospects for the company to expand their service offerings for existing and new clients.

The Action

1AX was engaged to develop a one-day training program tailored to Revenue Management executives that was informative, engaging, and fun! The day-long training included content on:

  • Understanding the digital landscape

  • Digital marketing measurement and KPIs

  • Overview of Google Suite (Analytics, Ads, Studio, Search Console)

  • The role of revenue management in digital marketing

  • How to incorporate digital marketing into the revenue strategy

  • How to partner with their client’s digital marketing partner/vendor

The training was complete with games and real-life scenarios tailored to the client’s portfolio of hotels for the team to apply their knowledge.

The Results

The training participants could immediately apply their knowledge and offer their clients digital marketing tips and tricks. The participants walked away with confidence in digital marketing and made meaningful contributions to their client interactions, propelling total revenue strategies forward.

5

Industry Experts Presented on an interactive panel

3

Handouts for future reference

1

Live, Hands-on Google Analytics Training session

“Thank you so much Leigh. Everyone enjoyed the day and I’m happy to report that the team has already started to incorporate digital marketing elements into the commercial strategy discussions for our revenue management clients.”

Kathleen Cullen,
Senior Vice President

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