STRATEGIC CONSULTING: Consumer Marketing Roadmap
locale
ABOUT
Locale is a hospitality-driven boutique apartment-hotel brand that creates and manages thoughtfully designed furnished apartments for leisure, business, and extended-stay travelers.
Locale partners with owners and developers of modern urban apartment buildings in the best neighborhoods to offer guests the amenities of an upscale hotel with the freedom and comfort of residential living.
The OPPORTUNITY
Having recently closed its seed funding round, Locale was poised for growth and looking for marketing guidance as it prepared to navigate the changes ahead. The company wanted to improve its marketing plan, announce its fundraising, and take customer acquisition to the next level.
The Action
1AX partnered with Locale’s founder and CEO to define and refine its marketing practices, particularly as they related to a rebranding effort. Then we built on that foundation, developing content strategy for social media and email marketing, and creating and launching a more robust consumer acquisition plan. We also helped Locale announce its fundraising to the tech, hospitality, and real estate communities.
The Results
Working closely with Locale’s founder and team, we evolved the company’s brand and communications; in collaboration with an agency, we defined the brand ethos, pillars, positioning, and visual identity.
We created a social media best practices guide and fully revamped Locale’s email marketing plan—we configured website and lead generation analytics, defined KPIs, and built a custom dashboard for measurement. Our work led to a 50% increase in long-term lease lead volume and improved social media engagement.
7
ARTICLES IN TRADE PUBLICATIONS
10%
INSTAGRAM FOLLOWER GROWTH
50%
INCREASE IN LONG TERM LEAD VOLUME
“I thoroughly enjoyed working with Leigh and her team on this project.
Her background and expertise in lifestyle hospitality allowed us to make quick progress across a number of marketing initiatives, maximizing the impact of the project. Leigh was personally invested in our partnership and I found her strategic advice and insights extremely helpful in shaping our post-fundraising strategy.”
Nitesh Gandhi,
Founder & CEO
View Similar Case Studies
Tripping.com
In 2017, Tripping began to face increased competition from a new player in the vacation rental space, HomeToGo. In order to compete with HomeToGo, Tripping.com needed to gain an acute understanding of HomeToGo’s business operations and growth strategy, and identify opportunities where it could have a competitive advantage.
Read more ›