STRATEGIC CONSULTING: Competitive Analysis
TRIPPING.COM
ABOUT
Founded in 2010, Tripping was an early pioneer in the vacation rental space and the first to create a system of meta-search comparison across multiple vacation rental booking platforms (like HomeAway, VRBO, TripAdvisor, and Booking.com).
At the time of this analysis, Tripping was the world's largest site of its kind, with over 12 million properties across 190 countries. In 2019, Tripping was acquired by HomeToGo.
The OPPORTUNITY
In 2017, Tripping began to face increased competition from a new player in the vacation rental space, HomeToGo. In order to compete with HomeToGo, Tripping.com needed to gain an acute understanding of HomeToGo’s business operations and growth strategy, and identify opportunities where it could have a competitive advantage.
The Action
Using market research tools and industry insights, One Across mapped a comprehensive 360-degree view of HomeToGo’s performance and acquisition strategies across all channels, including its website, app, email, paid marketing, social media, and press efforts. We plotted HomeToGo’s strategies on a timeline to visually represent its progress and anticipate its next moves.
The Results
Through this documentation, we enabled Tripping.com to benchmark its own strategies, uncovering successes in email marketing, referral traffic, and social media. We worked together to determine where to focus the company’s future growth efforts: on website usability, new user acquisition, and brand recognition.
75
STRATEGIC RECOMMENDATIONS
35
Sources
Analyzed
“Leigh was an amazing partner to work with on our competitive audit. The research was thorough, clear, and actionable and her insights were critical in helping define our growth strategy.”
Patrick McCarthy,
VP MARKETING
View Similar Case Studies
Revinate
Revinate was in the process of building a new Customer Relationship Marketing platform that would allow hoteliers to synthesize guest data, enabling them to improve marketing and bottom line revenue through advance segmentation, loyalty program development, personalization, and enhanced guest relationships.
Read more ›